Link-building is important in the current digital scenario as it is considered an effective method of ranking websites online. Most businesses and marketers today utilise link-building techniques to complement their SEO work, and platforms like RankForte have helped.
What is Link-Building?
Link-building is the act of acquiring links from other sites to your site. The backlinks will endorse your content and indicate to search engines that the content on your site is important and worthy of trust.
Two types of links exist:
1. Internal Links – These link various pages of your website internally.
2. External Links (Backlinks)- These are from third-party websites referring users to your content.
Importance of Link-Building for SEO
1. Elevates the Google Ranking
Search engines, like Google, favor web pages with good-quality backlinks. The higher the authoritative backlinks your site has, the more chances of ranking higher on search results. RankForte is one platform used to help, find and obtain valuable backlinks.
2. Increases Website Traffic
If an established website links to your content, the more likely its audience is to visit your site and increase organic traffic.
3. Builds Website Authority
It gives high-quality backlinks from authentic sources that can enhance your credibility as a reliable source in the industry.
4. Increases Brand Visibility
A solid link-building strategy, powered by different tools and link-building services, raises your brand’s exposure across different channels.
5. Improves Indexing and Crawling
Search engines find and index web pages through links. A good link profile enables search engines to find your content faster.
Correlation Between Backlinks and Search Rankings
1. Collect Backlinks and Ranking Data
Start by using SEO tools such as Ahrefs, SEMrush or Moz to gather the data on:
- The number of best backlinks pointing to your site
- The quality of these backlinks, such as Domain Authority
- Your site’s ranking for specific keywords over time
2. Track Changes over Time
Monitor your backlink acquisition rate along with ranking fluctuations. If you notice a consistent pattern of more backlinks leading to ranking improvements—it suggests a positive correlation
3. Perform a Correlation Analysis
To statistically measure the relationship between the backlinks and ranking performance.
- Export the data into the spreadsheet with the columns of backlinks and rankings over time
- Use statistical correlation formulas to find how strongly they are related.
- A value closer to 1 indicates a strong positive correlation, meaning backlinks are influencing significantly in the ranking performance.
- Eventually, these numbers can guide you in predicting how to change the link-building strategy.
Here you can explore our “Correlation Calculator”, based on linear calculations with data points. There are still more factors that strongly influence your rankings.
📈 Backlink Correlation Calculator
Enter backlink and rank data points of any blog/page (comma-separated)
4. Focus on Other Factors
While the backlinks are crucial, rankings are also influenced by:
- Content quality and relevance
- Technical SEO
- Social media marketing
What are Some Shady Link Building Techniques, and Why Should They Be Avoided?
Navigating the world of link building can be challenging, and not all strategies are created equal. Over time, some unethical approaches have surfaced, posing significant risks to website owners. Here’s a breakdown of some of those shady techniques and why they should be steered clear of.
1. Buying Links from Link Farms
What It is: Purchasing links in masses from websites set up solely to generate backlinks.
Why to Avoid It: Such practices violate search engine guidelines, leading to severe penalties. Websites engaging in this are often flagged as spammy, and their credibility drops.
2. Excessive Link Exchanges
What It is: Swapping links with unrelated or low-quality websites to boost visibility.
Why to Avoid It: While a few reciprocal links among related sites can be beneficial, overdoing it can result in search engines considering these manipulations, which could harm your rankings.
3. Using Automated Programs
What It is: Utilizing software to generate backlinks without genuine engagement or relevance.
Why to Avoid It: Automated links lack authenticity and often come from dubious sources, which can lead to penalties from search engines for trying to game the system.
4. Creating Doorway or Gateway Pages
What It is: Designing pages solely to funnel traffic to another page, often with irrelevant content.
Why to Avoid It: These pages provide little to no value to users and can be penalized for being deceptive, reducing the visibility of your site in search results.
5. Hiding Links
What It is: Embedding links in hidden text or as tiny, hard-to-find elements on a page.
Why to Avoid It: This underhanded tactic might temporarily increase link counts, but it risks penalties for being misleading and manipulative.
Final Thoughts
Good link-building is vital for enhancing the SEO of any business, boosting traffic, and establishing brand authority. Moreover, Businesses can develop robust backlink strategies using platforms like RankForte. Start optimizing your link-building efforts today!
Elevating Link Building Every Month
Link building improves website authority by acquiring quality backlinks. It’s a key SEO strategy that boosts search rankings and drives organic traffic
FAQs
- How many links are required in Link-Building?
There is no limit to acquiring links. However, you should prefer quality over quantity
- Why is link-building important for SEO?
Link building remains a central SEO technique because it boosts the website’s authority and ranks higher on search engines while attracting more visitors.
- How to Effectively Secure Backlinks from Other Websites
You can create links by guest blogging, shareable content, outreach campaigns, and listing in relevant directories
- Advanced Link Building Techniques for Professionals
Some advanced link building techniques are broken link building, reclamation of link, and skyscraper technique