Link-building is important in the current digital scenario as it is considered an effective method of ranking websites online. Most businesses and marketers today utilise link-building techniques to complement their SEO work, and platforms like RankForte have helped.
What is Link-Building?
Link-building is the act of acquiring links from other sites to your site. The backlinks will endorse your content and indicate to search engines that the content on your site is important and worthy of trust.
Two types of links exist:
1. Internal Links – These link various pages of your website internally.
2. External Links (Backlinks)- These are from third-party websites referring users to your content.
Importance of Link-Building for SEO
1. Elevates the Google Ranking
Search engines, like Google, favor web pages with good-quality backlinks. The higher the authoritative backlinks your site has, the more chances of ranking higher on search results. RankForte is one platform used to help, find and obtain valuable backlinks.
2. Increases Website Traffic
If an established website links to your content, the more likely its audience is to visit your site and increase organic traffic.
3. Builds Website Authority
It gives high-quality backlinks from authentic sources that can enhance your credibility as a reliable source in the industry.
4. Increases Brand Visibility
A solid link-building strategy, powered by different tools and link-building services, raises your brand’s exposure across different channels.
5. Improves Indexing and Crawling
Search engines find and index web pages through links. A good link profile enables search engines to find your content faster.
Correlation Between Backlinks and Search Rankings
1. Collect Backlinks and Ranking Data
Start by using SEO tools such as Ahrefs, SEMrush or Moz to gather the data on:
- The number of best backlinks pointing to your site
- The quality of these backlinks, such as Domain Authority
- Your site’s ranking for specific keywords over time
2. Track Changes over Time
Monitor your backlink acquisition rate along with ranking fluctuations. If you notice a consistent pattern of more backlinks leading to ranking improvements—it suggests a positive correlation
3. Perform a Correlation Analysis
To statistically measure the relationship between the backlinks and ranking performance.
- Export the data into the spreadsheet with the columns of backlinks and rankings over time
- Use statistical correlation formulas to find how strongly they are related.
- A value closer to 1 indicates a strong positive correlation, meaning backlinks are influencing significantly in the ranking performance.
- Eventually, these numbers can guide you in predicting how to change the link-building strategy.
Here you can explore our “Correlation Calculator”, This is based on linear calculations with data points. There are still more factors that strongly influence your rankings
Minimum Required Values
✅ At least 3 points (absolute minimum): This gives a rough trend but isn’t very reliable.
✅ 5+ points (recommended): Provides a more stable and accurate correlation.
✅ 10+ points (ideal): Reduces randomness and better captures ranking trends over time.
📈 Backlink Correlation Calculator
Enter backlink and rank data points of any blog/page (comma-separated)
4. Focus on Other Factors
While the backlinks are crucial, rankings are also influenced by:
- Content quality and relevance
- Technical SEO
- Social media marketing
Final Thoughts
Good link-building is vital for enhancing the SEO of any business, boosting traffic, and establishing brand authority. Moreover, Businesses can develop robust backlink strategies using platforms like RankForte. Start optimizing your link-building efforts today!
Elevating Link Building Every Month
Link building improves website authority by acquiring quality backlinks. It’s a key SEO strategy that boosts search rankings and drives organic traffic
FAQs
- How many links are required in Link-Building?
There is no limit to acquiring links. However, you should prefer quality over quantity
- Why is link-building important for SEO?
Link building remains a central SEO technique because it boosts the website’s authority and ranks higher on search engines while attracting more visitors.
- How Can I Build Links?
You can create links by guest blogging, shareable content, outreach campaigns, and listing in relevant directories